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A Division of Guerrilla Production Company

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SHADE

IS CROWD

INFRASTRUCTURE.

Large-scale aluminum truss canopies sized to your attendance and placed where your crowd actually wants it. Nationwide delivery, install, and strike with our own crews.

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STep 1 — Sizing

Sized to your needs

Coverage is calculated against expected attendance and afternoon dwell patterns, not guessed from a catalog. You get a square-footage target before you get a price.

Step 2 — Placement

Placed where they stall

We read your site plan for the choke points — queue lines, the walk between stages, the vendor rows people abandon at 2pm — and put shade where it changes crowd behavior.

Step 3 — Scope

One crew, one contract

Design, transport, install, and strike under a single scope. No coordinating multiple vendors to get the job done.

COVERAGE & CAPACITY

400-1000 sqft

Great for spot deployments, entry lines, box office. 

1000sqft Modular Shade Blocks

Our most standard option, 32' x 32' modular shade blocks that can be configured to fit the site's needs.

50' Shade Spans

An extra wide option for a modular 50' x 50' shade block. This offers increased shade area and less visual impact on site lines.

Tell us what you need! We can start from something as simple as a napkin drawing to bring your ideas to life!

Our systems allow us to deploy any number of shapes, sizes, and colors!

The question isn't how many structures you want. It's how many guests need to be out of the sun at 3pm and where they'll be standing when they decide they've had enough.

Many events under-cover by a wide margin, then discover it on day-one when every guest is packed under the limited shade available.

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Heat drives your medical volume, thins your afternoon crowd, and quietly costs you revenue without you knowing.

Every guest who leave at 2pm because there's nowhere to sit is a guest not buying at 4pm. Shade is one of the few site investments that shows up in medical logs and bar receipts at the same time. 

Guests don't complain about shade. They complain about lines, about heat, about leaving early - and shade is upsteam of all three.

WHAT COVERAGE CHANGES

Medical tent volume through peak afternoon hours

Dwell time between sets and whether guests stay on site

Vendor and bar revenue during the hours people otherwise leave

Line tolerance at entry, box office, and merch

Crowd distribution - shade pulls density off choke points

Guest sentiment in the post-event survey, higher retention of attendees

Deployment & Schedule

01. Coverage Plan

4–8+ weeks out. We deliver a placement drawing, square footage target, and structure count before any quote is finalized.

02. Engineering

3–6+ weeks out. Our team provides engineer stamped drawings, ballast schedules, and a full structural review for your permit application.

03. Load-in

1-2 Days. Our own crews and trucks deliver and install the structures, ballast, and hardware to your site footprint.

04. Strike

1-2 Days. We safely dismantle and clear the site, ensuring all equipment is removed and the ground is left in pristine condition.

OUR WORK

Explore our recent festival shade structure deployments across the country. From small boutique events to large-scale crowd infrastructure.

Send us your site plan.

Give us your information about your event and a shade expert will be in touch about how we can help!

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